13 Dec 2016by Georgie Cousens
Which Digital Design Trends Will Make Your Brand Even Stickier In 2017?
As 2016 draws to a close, we thought we’d share which digital design trends we think will be big in 2017.
We’ve been singing from this song sheet for ages and now we’re just upping the volume: video. Not the cute cats’ variety, but those that share valuable information and communicate the story of your brand.
It’s a medium that works across all sectors and reaches all age groups. Here’s a few interesting stats* to digest:
• 59% of executives would rather watch video than read text.
• 75% of executives watch work-related videos on business websites at least once a week.
• 96% of B2B organisations use video in some capacity in their marketing campaigns.
Financial companies are using video to provide regular updates to shareholders, companies are using it to introduce new products and services to the market (e.g. Amazon Go), and government bodies are creating videos to communicate important messages.
We recently produced a video (see below) for the Australian Communications and Media Authority (ACMA) who work in conjunction with schools to get the message of cyberbullying out to the middle primary classes. It is a hugely successful initiative with the kids actively engaging with the content.
Visual marketing is now an integral part of your digital marketing. To learn more about why you should be using visual marketing, read our blog post What Are Motion Graphics and What Can They Do for Your Business?.
We’ve also been talking a lot about data visualisation. The use of it will only increase in 2017. Visual presentation of analytics helps the viewer see patterns and quickly understand difficult concepts. Our blog post What’s the Buzz with Infographics gives you the lowdown on using data visualisation.
Who didn’t get caught up in the Pokémon rage this year? It brought augmented reality (AR) squarely into the mainstream. Put simply, AR combines the real and virtual worlds by projecting digital imagery into the physical world. Movies have been using it in their marketing mix to stir up interest. Universities are using it in medical education. The possibilities are endless and we’ll be watching with interest to see where this heads in 2017.
When working with clients to set up a website, we no longer ask if they’d like a mobile responsive design (i.e. one that automatically changes to fit the device you are viewing it on). It’s now a given. You must have a mobile responsive design for any internet material. The number of people accessing the internet on tablets and smart phones has grown exponentially in the last few years and the trend continues.
If you want to drive audience engagement, consider introducing some of these to your marketing mix. Creativity and design are fundamental in keeping your audience interested and engaged.
Whatever medium you use, remember content remains king. Keep it memorable, relevant, actionable, and on brand.
If you’d like some help preparing your digital content for 2017, get in touch with the team at Ideaseed. We’ll work with you to make your brand even stickier!