06 Apr 2016by Georgie Cousens

Why We Love Branding (And You Should Too)

Mention the word branding and a logo is often the first thing that springs to mind. But branding is way more than just your logo. It’s synonymous with who you are and what you offer. Branding is the essence of your company. It’s how you differentiate yourself and what you promise to deliver. It’s also the impression you make, the reputation you build, and your customers’ experience.

Together these factors create your brand identity and your brand image, which are two sides of the same coin. Your identity is how you’d like to be perceived, while your image is how you are perceived. Naturally the aim is to align the two.

Image of branding elements brand identity logoVisual branding builds a bridge connecting you to your target audience. Here’s three things about the tangible side of branding that really excite us:

1. It’s all-purpose

You can, and should, use it everywhere. Think logos and taglines on products, presentations, templates, apps, reports, websites, brochures, business cards, email signatures. If you can think of it, you can use it!

2. It’s distinctive

Think of it as your company’s fingerprint: a totally unique way for your customers to identify you. There are endless possibilities for producing exclusive imagery when you combine name, design, colour and symbols.

3. It’s one-off

(Well at least until you rebrand because your story can, and does, evolve.)

Once you’ve created the visual imagery that shows your identity you just roll it out again and again. Consistency helps build a strong brand. It provides recognition and reputation, which secure future earnings.

Branding is a beautiful way to tell your story to your intended audience. And who doesn’t love a good story?

If you’d like to know more about using branding consistently, get in touch with the team at Ideaseed. We’re pretty clued up when it comes to creating documents that highlight your brand.

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