21 Sep 2016by Georgie Cousens

What Are Motion Graphics and What Can They Do for Your Business?

Animated graphics help to tell a story. They breathe life into it. They increase audience engagement. Dynamic content gets noticed. Imagery is eye-catching yet easy to understand. It is concise and something the viewer can quickly comprehend. If it’s also entertaining, that’s an added bonus.

Apple prepared this simple, yet extremely effective, motion graphic for the opening of the Apple Worldwide Developers Conference (WWDC) in 2013. It’s a great example of what you can achieve by just combining words and shapes.

What are motion graphics?

Put simply motion graphics are digital material with movement; in other words, a video. Think swirling logos, spinning items or text in motion (kinetic typography).
Visually-compelling motion graphics are a fun way to bring your business materials to life.

Use them in PowerPoint presentations, corporate videos, banner adverts, trade show reels and social media posts. These days the options are as limited as your imagination!

What can motion graphics do for your business?

The use of motion graphics can increase engagement with the material. In turn, this increases brand awareness, sharing of information, website visitors and ultimately purchases of products or services.

Someone who knows a lot about how moving images can increase a company’s bottom line is Richard Lazazzera, an ecommerce entrepreneur and Content Strategist in charge of customer success at Shopify. In his blog post How to Use Video to Increase Conversions and Sales in Your Ecommerce Business, he talks about the importance of using video in marketing and just how under-utilised it is.

He lists the benefits of videos and why you should use them more to boost sales and leap ahead of your competition. Richard’s top 4 reasons:

  1. Google Loves Video
  2. Video Is More Shareable & Clickable
  3. Video Captivates
  4. If a Pictures is Worth 1,000 Words, then….

Take a few minutes and read his full post and check out some of the awesome video examples. Also, make sure you don’t miss his list towards the bottom about the top 5 ways to implement video into your business.

The demand for motion graphics

Motion graphics and video are fast becoming a critical aspect of current marketing and storytelling strategies. In fact, we’d say they are a vital part of the marketing mix these days.

We wrote about motion graphics back in 2011, and five years on the demand for motion graphics and videos has only increased. All the predictions suggest that this trend is set to dramatically continue.

When it comes to creating your marketing video, at Ideaseed we work with you all the way from idea generation through to scripting, shooting and producing.

So will your next marketing project incorporate video or motion graphics?

If you’d like to know more about using video and motion graphics in your next multimedia project, get in touch with the team at Ideaseed. We can help get your marketing moving.

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