Case Study / Coca Cola Amatil
IDEASEED CREATED BESPOKE HOLIDAY MESSAGES FOR COCO-COLA AMATIL.
Coca-Cola Amatil (CCA) manufactures and distributes food and beverages for some of the world’s most iconic brands, and is one of the largest bottlers of ready-to-drink beverages in the Asia-Pacific region.
CCA wished to send a holiday message to their staff and partners throughout the Asia-Pacific region during the Christmas period. Having such a global and diverse audience, it was important that their holiday message be inclusive of those who do not celebrate Christmas for religious and cultural reasons.
The Ideaseed Difference
Having worked with CCA before, we were familiar with their branding and style guides. We also have experience working with a global audience, as our team and clients span the world, so know the importance of messaging that is inclusive and sensitive.
Our web and digital design team created 3 unique web banners that were festive yet bang on brand.
3 WEB BANNERS
Using text, purchased images, product images and web design techniques, we created 3 different static jpeg web banners that were inserted into CCA company Outlook email templates and sent to internal staff, stakeholders and specific brands.
Since they were distributed to the Indonesian market – a predominantly Muslim audience – the designs were translated and adapted so that the messaging was appropriate to those readers.
By integrating CCA’s style and taglines, we were able to create bespoke holiday messages that were on brand and culturally inclusive. The banners were easily inserted into email signatures and distributed to CCA’s intended audience of staff, stakeholders and brands.
What They Said
“Fabulous work as always.
The three happy holiday web banner/eCards look great.”