Case Study / Medimobile
IDEASEED UNDERTOOK THE BRAND REFRESH OF MEDIMOBILE, AN AWARD-WINNING MEDICAL PRACTICE SERVICING AUS AND NZ.
Medimobile is an award-winning medical practice offering high-quality workplace flu vaccinations to businesses across Australia and New Zealand.
Founded in 2003 by Dr Kirsten Baulch, Medimobile vaccinates up to 250,000 people per year and employs over 200 nurses and doctors across Australia.
Medimobile were still using the brand established in 2003 and realised that, whilst they couldn’t stray too far due to the brand equity of Medimobile, it needed to be refreshed and modenised to reflect who they were today.
The Ideaseed Difference
With our ability to work to tight deadlines, we were able to deliver all aspects of this brand refresh on time and on budget within a very tight timeframe. The team at Medimobile were thrilled with the results and as a consequence we continue to work with them across a range of other collateral.
We began with refreshing the logo, ensuring that it would still be instantly recognisable as Medimobile. Once that had been finalised, we rolled out the rest of the collateral including a new website, email signatures, an icon suite and a multi-purpose Word template.
A REFRESHED LOGO
Ensuring it was still instantly recognisable as Medimobile.
A NEW WEBSITE
A complete overhaul of the Medimobile website to bring it in line with the refreshed brand.
Developed a suite of icons that suited the new brand palette & style.
New business cards were created in line with the refreshed brand.
A multi-purpose Word template was designed and built to align with the new brand.
A refreshed, sleek, but still recognisable Medimobile brand was rolled out across all collateral.
The website design is clean, sophisticated and easy to use.
The icon suite is multifunctional and can be used across a number of different collateral pieces.
The Word template is able to be used for a multitude of purposes from Quote to Report to Brochure.
Initially hesitant about a brand refresh and worried that they might lose their brand equity, the Medimobile team were absolutely thrilled with final products and are excited to share their new brand with their clients.
What They Said
“We could not be happier with the work that Ideaseed have done for our business! They took the time to listen and truly understand our brief and then executed it with finesse. Really appreciated the responsive service and making the process of collaborating easy”.