Case Study / Modern Dental Pacific
IDEASEED DEVELOPED A LAUNCH CAMPAIGN FOR TRIO CLEAR COVERING MULTIPLE MEDIUMS
MDP Group has a diverse network of dental laboratories in Australasia offering a comprehensive range of products, services and digital workflow solutions.
TrioClear is an MDP brand that offers fashionable clear aligner solutions that provides comfort whilst shifting and guiding teeth that ultimately improve patient smiles!
MDP wanted a campaign developed to launch the TrioClear brand into the Australian market. The brand already existed in the Asian market so we had
to work within the existing guidelines to provide messaging and a theme that would appeal locally to dentists and patients.
Keeping core components of the brand but simplifying them, along with using lifestyle imagery that would resonate with the Australian market, achieved this.
What We Did
Quite simply, we have a team of experts who are all good at what they do. From strategy through to design and implementation our team worked together holistically to bring this launch campaign to life.