Case Study / Nix Anderson
IDEASEED CONDUCTED A BRAND AUDIT AND ROLLED IT OUT FOR A GAME-CHANGING PROJECT MANAGEMENT FIRM.
NixAnderson (NXA) is an Australian-owned project management firm with over 16 years’ experience in corporate property and infrastructure.
When NXA first developed their brand and logo, they did so relatively fast. The result was effective, but a full brand identity including brand guidelines was not developed. This meant that when their internal management structure changed, cohesiveness became an issue
The Ideaseed Difference
Ideaseed was asked to quickly audit and build an industry-disrupting brand upon a pre-existing logo identity – essentially a ‘horse going before the cart’ situation.
Except imagine that the cart is driven by 6 different people!
Ideaseed performed a robust audit by reviewing all NXA collateral, as well as client testimonials, positioning, scope of services and staff, then created an exciting brand personality and accompanying guidelines that we applied across all of their communications.
A communication ‘hero’ piece, this showed the NXA partners are not your average suits.
SUITE OF TEMPLATES
Internal and external documents that reflected NXA beautifully.
All the collateral around the launch party including invitations, pre- and post-event communications, branded venue decorations, photography, rotating AV presentations.
We created a brand new website including an infinite scroll feature, updated content and a standard direct marketing template (eDM).
A year-long marketing plan including database marketing, PR, digital and online marketing, direct marketing and targeted advertising.
By forming a real understanding of the company, we encapsulated NXA’s dynamic character into a unique and instantly recognisable brand with a personality that got people in the construction industry talking.
Our creative was based around a ‘defence chopper crew’ analogy that was distinctive and attention grabbing.
Their rebrand was exciting for their staff, partners, clients and stakeholders.
We educated staff on how to use and apply the new brand collateral and stayed in constant communication, so the roll-out was seamless.
Using their new look, website, content and marketing strategy, NXA were able to win more business and raise their profile in the market.
What They Said
“Wow! These guys have actually exceeded their promises - a rare attribute in the consultancy world today. If you are in need of a corporate partner to enhance your business, you will find it in Ideaseed.”