Case Study / Noosa Chances
WE DEVELOPED A FULL BRAND IDENTITY AND MARKETING MATERIALS FOR A LIFE-CHANGING CHARITY
Noosa Chances is a charity that gives young people the chance to fulfill their potential and overcome financial barriers to success by providing
scholarships through local schools.
As a new education-focused not-for-profit, Noosa Chances needed to make an impact on their local community quickly. To do this, they needed a brand that reflected their mission to help young people, as well the team of professionals who made up their Board. In order to grow awareness quickly, Noosa Chances were launching with a gala dinner, and would therefore need not only all their digital collateral ready to go, but event material as well.
The Ideaseed Difference
At Ideaseed, we have the capacity to develop every element of a brand, from logos and design to videos, presentations and event material.
We created a logo and visual brand from scratch, and applied this to every piece of communication material the charity could possibly need.
LOGO AND BRANDING
These were bright and bold, to reflect the exciting opportunities that Noosa Chances presents for young people.
These were used to decorate the Noosa Chances launch event. Information packs including brochures were placed at every
seat, so that attendees could read up on the Noosa Chances mission and, ideally, donate generously.
LIVE ACTION AND ANIMATED VIDEOS
Two promotional videos were hosted on the Noosa Chances website, and were also shown at the launch event to quickly educate
attendees on the positive effect a Noosa Chances scholarship can have.
MAILCHIMP NEWSLETTER TEMPLATE
Many event tickets were sold through their email list, so this needed to be top notch.
EMAIL SIGNATURES, LETTERHEAD, CERTIFICATES, ALL OTHER COLLATERAL
Professional communication collateral was needed to approach local community leaders such as the Noosa Shire Council Mayor,
school principals and local Member of Parliament.
This animated deck supported the CEO on-screen during her welcome speech, detailing the positive impact that Noosa Chances has already had in its short life.
Noosa Chances was presented with a full brand package that they were able to use immediately to launch their charity with a bang. Their first event successfully raised their targeted funds, thanks in part to compelling presentation decks, posters and videos that were revealed on the night.
The visual identity we produced perfectly reflects the Noosa Chances ethos of allowing disadvantaged young people to succeed and enjoy their lives to the full, thanks to vibrant colours and engaging photography.
The supporting collateral such as videos allow anyone interested in finding out more about the charity to do so easily.
What They Said
"Ideaseed surpassed our expectations in every possible way! They ensured they understood our business - so the image we were trying to create/convey was completely reflected in their design.
Communication was warm and professional and response times quick. The Ideaseed team were always available when required and consistently delivered on time. We would highly recommend Ideaseed services and wouldn't hesitate to use them again."