Case Study  /  Novo Nordisk

IDEASEED COLLABORATED WITH NOVO NORDISK TO CRAFT A DYNAMIC BRAND IDENTITY, IMMERSIVE POWERPOINT PRESENTATION AND COMPREHENSIVE POWERPOINT TEMPLATE FOR THEIR FUTURE FRONTLINE INTERNAL CAMPAIGN.

The Client

Novo Nordisk, a global healthcare company, stands at the forefront of innovation in diabetes care, haemophilia treatment, and other critical healthcare areas. With a commitment to improving the lives of millions worldwide, Novo Nordisk combines cutting-edge research, state-of-the-art technology, and a deep sense of responsibility to create a healthier future for all.

The Background

Novo Nordisk approached us with a visionary project – Future Frontline. This internal campaign sought to define the future trajectory of Novo Nordisk, emphasizing innovation and progress. The challenge? To create an impactful brand that encapsulated this vision and then bring it to life through a dynamic presentation for their Future Frontline event. The scope of work included brand development, PowerPoint presentation design, animation, and the construction of a comprehensive PowerPoint template.

What We Did

We began by conceptualising a brand identity for Future Frontline. We delved into the essence of their vision, developing a distinctive logo and key design elements that mirrored their forward-thinking spirit. With the branding foundations set, we transitioned into crafting a presentation that not only reflected the campaign’s core message but also accommodated the unique challenge of displaying content across two expansive 7×4 meter conference screens.

The presentation wasn’t just static slides; it was an immersive experience. We animated the content, drawing inspiration from the futuristic aesthetics of ‘Minority Report’ to create visually engaging and dynamic screens. Collaborating closely with the Novo Nordisk team, we tested and refined the presentation using third-party software, ensuring flawless and seamless 2-screen animation.

The grand finale took place in a conference room transformed into a futuristic space, complete with mood lighting for extra impact. The live delivery was not just a presentation but a visual journey into the future of Novo Nordisk.

Post-event, we built a bespoke PowerPoint template in the same stylistic vein, allowing the Novo Nordisk team to seamlessly carry the Future Frontline brand into all their subsequent presentations. The result was not just a successful event but a lasting imprint of a future-forward brand identity that resonated within the organisation.

What They Said

The presentation was a huge success. Thank you for your professionalism and creativity. You were working with rookies and were very gentle in leading us through the process.