Case Study / Peter Lehmann
IDEASEED CREATED A BESPOKE PROMOTIONAL SIZZLE REEL VIDEO FOR AN INTERNATIONALLY AWARDED WINERY
Part of the Casella Family Brand, Peter Lehmann Wines is renowned as one of Australia’s most internationally awarded wineries.
Peter Lehmann Wines wanted to introduce a new product, ‘The Barossan’ Shiraz. They wanted to do this in a way that promoted this particular wine, but also grew the existing brand.
The Ideaseed Difference
At Ideaseed, we are able to bring brands to life through images, words and sounds.
We created a 50-second motion graphic with backing track and voice over in the existing branding book look and feel.
A 50-SECOND HYPE VIDEO
We produced a slick and professional 50-second promotional video for ‘The Barossan’ by combining visuals, audio and messaging.
This stylized product overview of the product was also able to encapsulate the essence of the Peter Lehmann Wines brand.
We captured the brand by using the warm, earthy tones, a moving script line that runs through the length of the video, and typical imagery of The Barossa Valley such as vineyards, wine bottles and rustic barrels.
We sourced a male voiceover talent that sounded ‘authentically Australian’, with a deep, smooth tone that added gravitas to the spoken message.
This promotional video raised interest in the brand and enabled Peter Lehmann Wines to introduce ‘The Barossan’ as a new product while reinforcing the existing brand.
By studying the brand and its audience, we created an end product that was powerful and effective.
The video projected the richness of the full-bodied taste of the wine and Peter Lehmann Wines were able to strengthen their position as the premier shiraz growers and wine producers of the region.
What They Said
“Well done. It’s looking good and exactly what we envisaged.”