Case Study / Treasury Wine Estates
IDEASEED CREATED A RESULTS INFOGRAPHIC FOR ONE OF THE WORLD’S LARGEST WINE COMPANIES
Treasury Wine Estate (TWE) is a global winemaking and distribution business that manages an award-winning portfolio of over 70 brands.
Each year, TWE announce annual results based around sales and strategy. It is critical that their stakeholders, including 3,400 international employees,
understand these results.
However, the content of the results announcement is complex, and briefings happen so quickly that there is little time for employees to be able to examine the materials, absorb the information and fully understand the results and needed a clear way to present this information.
The Ideaseed Difference
At Ideaseed, we are experts in communicating information in a visual way, so that it is easy to understand and absorb.
Our specialized designers produced an intricate infographic that was found to be easy to read and absorb. The visual nature of the information meant that complex key messages appeared to be simplified.
After deciphering the critical information, we created an infographic that disseminated the key results and measures that needed to be communicated.
We also included a short introduction from CEO Mike Clarke.
The infographic reinforced key messages around the results and complemented our existing communications.
TWE employees could easily receive the key messages of the Annual Results and understand how the results reflect TWE’s progress against their vision and strategy.
The infographic was displayed in the office for the full week of 2017 Financial Results, thus extending the period of time that results were communicated, which provided employees with more time to absorb and understand the top-line results.
The infographic was also used by People Leaders as a tool from which to discuss the results with their teams.
What They Said
“Great work, design-wise on our first project together for TWE.”