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Brand/Rebrand
Client Details
Company
Contact name
Phone number
Email address
Date
Project Name
Final Deadline
Job Details
Why are you branding/rebranding?
What is your brand?
What is your brand’s tone of voice?
What do you want your brand to be known for?
What are your brand’s values?
Who are your clients?
What benefits do you provide them?
What are your brand’s colours?
What problem are you solving for them?
What really matters to your clients?
Who are your competitors?
What are your design preferences for your new brand?
What is unique about your brand?
What do you like/dislike about your brand?
What colours do you prefer?
What colours do you dislike?
Any other comments?
Choose 5 qualities below that you would like your new corporate identity to represent.
Young
Mature
Processed/artificial
Natural
Heat
Cold
Light
Heavy (bold)
Gray
Colourful
Illuminated
Dark
Hyperactive
Calm
Modern
Traditional
Changing
Permanent
Complex
Simple
Formal
Informal
Shiny
Matte
Realistic
Abstract
Minimalist
Detailed
Noisy
Quiet
Organic
Geometric
Affordable
Expensive
Small
Large
Curve Line
Straight Line
Irregular
Symmetric
Urban
Rural
Lowercase
Uppercase
Rigid
Relaxed
3D
Flat Shape
Who from Ideaseed should this form be delivered to?
Chloe
Georgie
Jim
Jules
Kerrie
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