A Versatile Infographic For A LGBTQI+ Financial Wellbeing Report
Background
St. George Bank conducted research into the financial impacts on the LGBTQI+ community, focusing on areas such as homeownership and financial stability. To share their findings effectively, they needed an engaging infographic that could be used across multiple formats and updated as new data emerged.
What we did
We designed a custom infographic in PowerPoint, enabling the St. George team to easily update statistics and data. The infographic used bold, colourful visuals to break down complex findings into digestible insights. Icons and illustrations were included to enhance the narrative, ensuring clarity and engagement. We also animated the design, allowing it to be exported as a video for digital channels, while still retaining the flexibility for print and static use as a poster.
The result
The infographic became a versatile tool for St. George Bank. Its eye-catching design and flexibility allowed it to be used in presentations, printed materials, and across social media platforms. The animated version added an interactive element, broadening the reach and impact of their research findings, while reinforcing the bank’s commitment to the LGBTQI+ community.
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