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Transforming Dental Knowledge Into A Standout Brand Asset

Transforming Dental Knowledge Into A Standout Brand Asset

Client

Modern Dental Pacific

Industry

SERVICE

Graphic design

Background

Modern Dental Pacific is a leading provider of dental products and services across Australasia. With six brands under its umbrella, MDP is committed to customer satisfaction, full-service laboratories, expert guidance, and peer-to-peer support. We had previously produced A Clinician’s Guide to Prosthodontics, for Southern Cross Dental (one of their brands) which was a comprehensive ‘dental bible’ covering practices, procedures, and techniques. MDP sought to rebrand and modernise this essential resource under their overarching identity.

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What we did

We reinvented the handbook to align with the MDP brand, creating a new title, updated design, refreshed colour palette, and an entirely new visual identity.

This transformation resulted in:

A Definitive Industry Guidebook

A 194-page handbook featuring nine chapters with striking dividers, unified headings, consistent fonts, and cohesive table designs. We also rewrote the overview and introduction sections and proofread the entire guide before it went to print.

A Versatile e-Guidebook

To ensure accessibility, the guide was also produced in a digital format.

The result was a visually engaging and meticulously organised handbook that stood out in the dental industry.

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The result

Through the combined efforts of our designers, illustrators, copywriters, and project managers, we produced a high-quality handbook that establishes MDP as an authoritative voice in the dental industry.

This premium resource enhances MDP’s brand awareness, positioning their products and services at the forefront of dental practices. By making this guide a staple for dental professionals early in their careers, MDP solidifies its reputation as the go-to provider for dental solutions.

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No job is ever too big for the team at Ideaseed. Even though we approached them with a massive project and an extremely tight deadline, they didn’t only get the job done, but they created a book that is factual and easy to read yet beautiful at the same time. Their communication with us has always been impeccable, which is a major contributor to the success of our many projects with them. The team at Ideaseed are always flexible and easy to work with. They offered guidance and design advice but were open to suggestions and input from us at any stage of the project.

Modern Dental Pacific

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Modern Dental Pacific

Their communication with us has always been impeccable, which is a major contributor to the success of our many projects with them.

Modern Dental Pacific

Their communication with us has always been impeccable, which is a major contributor to the success of our many projects with them.

Modern Dental Pacific

Their communication with us has always been impeccable, which is a major contributor to the success of our many projects with them.

Modern Dental Pacific

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