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A Franchisee Hype Reel To Excite And Motivate

A Franchisee Hype Reel To Excite And Motivate

Client

Red Rooster

Industry

SERVICE

Motiongraphics

A Franchisee Hype Reel To Excite And Motivate

Background

The franchising team at Red Rooster needed a hype reel produced to create excitement and enthusiasm about the brand’s upcoming changes and new initiatives. The video would be shown to franchisees to motivate them, get them on board with Red Rooster’s journey, and encourage participation in the brand’s transformation.

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What we did

Ideaseed created a dynamic, fast-paced hype reel designed to energise and motivate. We began by carefully reviewing the provided footage and assets, selecting the most impactful and engaging clips to feature. The video was structured around key moments of transformation within the Red Rooster brand, using upbeat music, energetic visuals, and carefully timed supers to highlight the exciting changes. We incorporated the latest brand style and design elements to ensure a fresh, modern look, while maintaining consistency with the brand’s established identity. Key messages included the anticipation of upcoming menu innovations, customer experience (CX) plans, and an enthusiastic call to action for franchisees to be a part of the journey.

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The result

The resulting video captured the essence of Red Rooster’s forward momentum, building excitement and enthusiasm among the franchisee team. It was a high-impact, visually engaging teaser that effectively conveyed the brand’s upcoming changes and future direction. The hype reel left franchisees feeling inspired, motivated, and ready to engage with the next phase of the brand’s transformation, setting the stage for active participation in the new initiatives.

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The presentations and the videos were amazing. They looked much better than anyone else’s at the conference and are a great positive first step towards our new brand identity.

Red Rooster

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Red Rooster

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Red Rooster

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Red Rooster

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