Background
The organic wine market is booming, driven by increasing consumer awareness and demand for sustainable products. However, knowledge of organic wine as a category remains low to medium in many markets, leaving a significant opportunity untapped. Pernod Ricard recognised the need for an engaging, educational presentation to highlight the category's potential and inspire global markets to act.
What we did
We crafted an educational presentation designed to inform, excite, and empower markets to seize the opportunity inorganic wine. Our approach included:
Modern Visual Identity
We developed a clean and contemporary design, reflecting the fresh, sustainable ethos of organic wine. Using light pastel colours, organic shapes, and a minimalist layout, we ensured the deck felt modern yet approachable.
Targeted Content
The presentation was kept concise and engaging, tailored to an audience with limited prior knowledge. Key insights on market growth, consumer trends, and retail potential were presented clearly and effectively.
Practical Versatility
Delivered in both PDF and PowerPoint formats, the presentation was designed for flexibility—ready for direct presentation or easy adaptation by local markets.
The result
The presentation successfully sparked excitement and curiosity about organic wine across PR’s global markets. Its modern design and clear messaging equipped teams with a powerful tool to educate retailers and stakeholders, laying the groundwork for market expansion. By blending education with inspiration, the presentation positioned PR as a forward-thinking advocate for organic wine, helping markets unlock the potential of this fast-growing category.
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