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Breathing New Life Into A Beloved Hospitality Brand

Breathing New Life Into A Beloved Hospitality Brand

Client

Onside

Industry

SERVICE

Graphic design

Document design

PowerPoint template

Background

Onside, a hospitality and catering business serving large corporates in the banking, motor, and insurance industries, had been thriving for over 11 years. Known for their vibrant energy, quality service, and consistent delivery, they wanted a fresh brand identity to reflect their growth and ambitions.

What we did

We partnered with Onside to refresh their entire brand identity, focusing on energy, professionalism, and versatility.

Our work included:

A Bold New Identity

We simplified their name by dropping "Events" to create a more flexible and contemporary brand, accompanied by a redesigned logo, vibrant colour palette, custom photography, and a detailed style guide.

Comprehensive Branding Assets

Redesigned marketing tools such as email signatures, car branding, social media banners, a pull-up banner, and apparel to reinforce their new look.

PowerPoint Template

A revamped, comprehensive "one source of truth" PowerPoint template that included menus, quote pages, terms of business, and invoicing details that allowed Onside to be able to create proposals, quotes, invoices, credentials, menus and pretty much anything else they ever needed to.

Website Design & Content

A fresh, engaging website showcasing their services and capturing their vibrant tone.

Cafe Collateral

Onside has established onsite corporate cafes and we delivered digital and print menus, stickers, packaging and a host of other collateral.

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The result

Onside’s reinvigorated brand now stands apart from competitors, helping them expand their market share significantly. The bold, modern identity has enabled them to move beyond event catering into new ventures, including opening corporate cafes.

With a cohesive and impactful presence across digital, print, and operational channels, Onside is primed for continued growth while maintaining its reputation for quality and consistency.

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Working with Ideaseed has completely changed how we present our brand. They created an identity that really reflects our energy and and we’re thrilled with the outcome!

Onside

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