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Superhero Social Media Campaign Driving Awareness And Engagement

Superhero Social Media Campaign Driving Awareness And Engagement

Client

Southern Cross Dental

Industry

SERVICE

Graphic design

PowerPoint template

Superhero Social Media Campaign Driving Awareness And Engagement

Background

Southern Cross Dental partnered with Ideaseed to launch a superhero-inspired brand campaign highlighting their key dental solutions. Tied to their Crown and Bridge, Occlusal Splints, and Quick Quest products, the campaign aimed to drive traffic to a dedicated landing page and increase downloads of valuable resources by Australian dental professionals looking for high-quality, reliable solutions.

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What we did

We took the superhero theme and ran with it, creating a cohesive set of social media assets. Each product got its own personality, brought to life through bold visuals, engaging copy, and dynamic animations—all designed in PowerPoint to ensure SCD could edit and update content with ease. The designs spoke directly to dental professionals, positioning SCD’s solutions as the heroes of their patients’ care.

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The result

The campaign created buzz among SCD’s target audience, driving increased awareness of the landing page and boosting resource downloads. The superhero branding made a lasting impression, while the flexibility of PowerPoint designs ensured SCD could keep the campaign fresh and relevant.

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Southern Cross Dental

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