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Distinctive Templates Highlighting Therapy Areas With Cohesive Branding

Distinctive Templates Highlighting Therapy Areas With Cohesive Branding

Client

Novo Nordisk

Industry

SERVICE

PowerPoint template

Distinctive Templates Highlighting Therapy Areas With Cohesive Branding

Background

Novo Nordisk, a global leader in healthcare solutions, reached out for a flexible PowerPoint template for its Other Serious Chronic Diseases (OSCD) business unit. The OSCD team needed a professional, adaptable template that could be used across various presentations throughout the year. In addition, they required individualised slides and branding for three key therapy areas—Non-Alcoholic SteatoHepatitis (NASH), Alzheimer’s Disease (AD), and Cardiovascular Disease (CVD). Each therapy area required a unique identity within the OSCD brand, including its own colour scheme, relevant icons, and logos. With no existing brand identity for these therapy areas, we had the opportunity to establish a cohesive design approach from the ground up.

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What we did

We began by developing a distinct look and feel for each therapy area, carefully selecting colour palettes and icons that symbolised each field—green hues and liver icons for NASH, purple tones with brain icons for AD, and red/maroon shades with heart icons for CVD. After crafting the initial design concepts, we presented Novo Nordisk with options that synchronised these colours, icons, and fonts while maintaining a professional aesthetic reflective of the OSCD brand. Once approved,, we designed four comprehensive templates, including one for the OSCD business unit and individual templates for each therapy area. To ensure functionality across teams, we built each template on shared master layouts, allowing users to seamlessly integrate slides from different decks as needed.

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The result

Novo Nordisk’s OSCD team received a set of PowerPoint templates that enabled them to communicate each therapy area’s distinct identity while staying consistent with the overarching OSCD brand. The templates’ design and intuitive structure meant team members could quickly create professional, branded presentations without design or Microsoft Office experience. The OSCD unit reported that the templates were not only simple to use but also enhanced engagement in presentations with clearly defined, visually distinctive sections for each therapy area.

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Novo Nordisk

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