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Empowering Potential With A Motiongraphic for A New Charity

Empowering Potential With A Motiongraphic for A New Charity

Client

Noosa Chances

Industry

SERVICE

Motiongraphics

Empowering Potential With A Motiongraphic for A New Charity

Background

Noosa Chances is a not-for-profit dedicated to transforming the lives of young people by providing scholarships that bridge the gap between potential and resources. To effectively introduce themselves to the community, potential donors, and scholarship recipients, Noosa Chances needed a compelling motiongraphic video. The goal was to convey how a modest investment in educational tools could spark a powerful chain reaction, ultimately opening doors to life-changing opportunities.

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What we did

To capture the heart of Noosa Chances’ mission, we developed a 60-second motiongraphic video with two versions tailored to different audiences: donors and schools.

Dynamic Motiongraphic Design

Using Noosa Chances’ vibrant brand elements—the signature coloured bars and star—we created animated illustrations that seamlessly morphed from one image to the next. This visual storytelling reflected the transformative journey of young people supported by scholarships.

Script and Visual Alignment

The video followed a clear, uplifting script that illustrated the ripple effect of investing in educational tools: from building confidence to creating opportunities previously out of reach. The absence of voiceover allowed the hopeful soundtrack and evolving visuals to take centre stage.

Tailored Call-to-Action

Each version concluded with a customised call-to-action: one aimed at inspiring donors to support the cause, and another encouraging schools to guide students toward scholarship applications.

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The result

The video became a cornerstone of Noosa Chances’ launch strategy, effectively showcasing their mission and engaging diverse audiences.

At the launch event and beyond, the video’s inspiring message and vibrant design resonated deeply, sparking interest and action. Donors were inspired by the tangible impact of their contributions, while schools and students recognised the opportunity to unlock untapped potential.

By capturing the essence of Noosa Chances’ vision, the video provided a powerful and versatile tool that continues to amplify their message and drive meaningful engagement in the community.

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The video was everything we hoped for and more. It captured the heart of our mission in a way that words alone couldn’t. The team at Ideaseed brought our vision to life with such creativity and professionalism. We’ve had incredible feedback from donors, schools, and the community—it’s truly helped us make an unforgettable first impression. Thank you for being such an integral part of our launch!

Noosa Chances

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