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A Hype Reel To Excite Chinese Markets

A Hype Reel To Excite Chinese Markets

Client

Yellowtail

Industry

SERVICE

Motiongraphics

A Hype Reel To Excite Chinese Markets

Background

Casella Family Brands offers a portfolio of wine brands that are enjoyed in 50+ countries. [yellow tail] wine was recently crowned the world’s strongest wine brand by Wine Intelligence. CFB’s flagship brand, Reserve, revamped their packaging to communicate its premium cues. CFB were looking to re-launch the new look brand into the Chinese market at the Chengdu Trade Fair, one of the biggest wine fairs in the world, in a way that would excite both the Chinese and Australian markets.

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What we did

At Ideaseed, we know that a product can often reflect a feeling, and are able to convey emotions and aspirations through visual storytelling. We created a motion graphic hype reel to re-launch [yellow tail] into the Chinese market.

We developed a simple but upbeat hype reel for the team at [yellowtail]. This included product shots, still images, video footage, text overlay, graphics and music.

The result

[yellow tail] Reserve was successfully re-launched in China at the Chengdu Trade Fair. Wholesalers were exposed to the product, and excitement was built around the brand.

The video evoked the aspirational nature of [yellow tail] Reserve through the use of lifestyle images that reflected a sense of occasion. Through fresh, high quality design, production and music the video brought to life the tagline ‘Taste the Good Life’. Not only did the wine looked fragrant, delicious and enticing, but also the brand appeared to be vibrant, energetic, and approachable.

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I’ve sent over a of wine to say couple of bottles thanks to the team – great job and hope you enjoy!

Yellowtail

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