Background
Peter Lehmann Wines, a cornerstone of the Casella Family Brand, stands as one of Australia’s most celebrated and internationally awarded wineries. With the launch of their product, ‘The Barossan’ Shiraz, they sought a creative solution to introduce the wine while simultaneously enhancing their brand presence and heritage.
What we did
Our team created a high-impact 50-second motiongraphic video that combined stunning visuals, a custom soundtrack, and voiceover. Aligning with Peter Lehmann Wines’ established branding, we used warm, earthy tones, iconic Barossa Valley imagery—including vineyards, wine bottles, and rustic barrels—and an elegant moving script line to weave a compelling narrative throughout the video.
To ensure authenticity and resonance, we sourced a deep-toned Australian male voiceover that exuded sophistication and gravitas, amplifying the brand’s message. This motiongraphic encapsulated both the essence of ‘The Barossan’ Shiraz and the enduring legacy of Peter Lehmann Wines.
The result
The motiongraphic video successfully created interest in ‘The Barossan’ Shiraz while solidifying the Peter Lehmann Wines brand as a leader in Barossa Valley winemaking. Through rich visuals and engaging storytelling, we captured the wine’s full-bodied character and reinforced the brand’s reputation as premier shiraz producers. This animated video became a powerful asset, showcasing the harmony of tradition and innovation that defines Peter Lehmann Wines.
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