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Creating A Bold New Brand For A Life-Changing Charity

Creating A Bold New Brand For A Life-Changing Charity

Client

Noosa Chances

Industry

SERVICE

Graphic design

Background

Noosa Chances is a not-for-profit dedicated to empowering young people by providing scholarships to overcome financial barriers to success. A new education-focused not-for-profit, Noosa Chances needed to make a quick and lasting impact within their local community. To do this, they needed a brand that reflected their mission of supporting youth, as well as the professional team that made up their Board. With a gala dinner planned for their launch, they required not only all digital collateral but also event materials to create immediate awareness.

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What we did

We developed a complete brand identity and applied it across all communication materials needed to support Noosa Chances' mission and launch event.

Logo and Branding

We created a bright and bold visual identity to reflect the exciting opportunities Noosa Chances offers to young people.

Event Materials

These materials were designed to decorate the Noosa Chances launch event. Information packs, including brochures, were placed at every seat to educate attendees about the charity’s mission and encourage donations.

Live Action and Animated Videos

Two promotional videos were created and hosted on the Noosa Chances website. These videos were also shown at the launch event, effectively educating attendees on the life-changing impact a Noosa Chances scholarship can have.

Mailchimp Newsletter Template

To support ticket sales for the event, we designed a professional and engaging email template that could effectively communicate with their mailing list.

Email Signatures, Microsoft Templates, and Other Collateral

We designed professional communication materials to assist Noosa Chances in reaching out to local leaders, including the Noosa Shire Council Mayor, school principals, and the local Member of Parliament.

Presentation Deck

An animated presentation deck was created to support the CEO during her welcome speech at the launch event, showcasing the charity’s positive impact in its early stages.

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The result

Noosa Chances was presented with a comprehensive brand package that enabled them to launch their charity with great success. The visual identity we developed perfectly encapsulates the charity’s ethos of helping disadvantaged young people succeed and thrive.

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Ideaseed surpassed our expectations in every possible way! They ensured they understood our business – so the image we were trying to create/convey was completely reflected in their design. Communication was warm and professional and response times quick. The Ideaseed team were always available when required and consistently delivered on time. We would highly recommend Ideaseed services and wouldn’t hesitate to use them again.

Noosa Chances

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