Supporting Young Talent: Altitude Scholarships' Brand Launch
Background
Altitude Scholarships (AS), formerly known as Noosa Chances, is a not-for-profit focused on providing scholarships to help young people overcome financial barriers to education. As part of their rebrand, Altitude Scholarships needed a fresh, dynamic identity that would reflect their continued commitment to empowering youth while maintaining professionalism. With a significant community event planned for the launch, AS required all digital and printed collateral to not only announce their new name and mission but also to drive engagement and donations.
What we did
We created a full brand for Altitude Scholarships, ensuring the new identity aligned with their mission and resonated with their target audience. Our work included:
Logo and Brand Identity
A refined logo and colour palette were developed to capture the essence of growth and opportunity. The new visual identity needed to appeal to both recipients and donors, maintaining a sense of trust and professionalism while being approachable.
Event Materials
We designed and produced a suite of materials for the launch event, including information brochures, banners, and signage, all designed to raise awareness about the scholarship program.
Digital Campaign
Engaging promotional materials were created, including email templates and social media graphics to promote the event and increase visibility.
Presentation Deck
A visually dynamic presentation was crafted to support the CEO during the launch, effectively telling the story of Altitude Scholarships and their impact.
The result
The new brand identity for Altitude Scholarships resonated deeply with the community, creating an immediate and lasting impact. The launch event was a success, with the fundraising goal met thanks to the visually compelling materials and presentations. The fresh, vibrant brand and its supporting collateral clearly communicated AS’s mission, attracting greater involvement from donors and volunteers. With their new identity in place, Altitude Scholarships is poised for continued success, helping young Australians realise their full potential.
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