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Modernising A Trusted Brand To Reflect Growth And Innovation

Modernising A Trusted Brand To Reflect Growth And Innovation

Client

Medimobile

Industry

SERVICE

Graphic design

Background

Ideaseed undertook the brand refresh of Medimobile, an award-winning medical service. Founded in 2003 by Dr Kirsten Baulch, Medimobile has become a leader in providing high-quality workplace flu vaccinations to businesses across Australia. With up to 250,000 people vaccinated annually, Medimobile employs over 200 nurses and doctors.

Despite the brand’s longstanding recognition, Medimobile realised that the original branding no longer reflected who they were today. While maintaining the brand’s equity was important, a modern refresh was necessary to align with their current identity and continued growth.

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What we did

We began by refreshing the logo to ensure it remained instantly recognisable as Medimobile, while modernising its design. Following the logo finalisation, we worked on updating all the collateral, including a new website, email signatures, MS Office templates, business cards, newsletter templates and brochures.

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The result

The refreshed Medimobile brand now boasts a sleek, modern look that retains its recognisable elements.

Initially cautious about losing their brand equity, the Medimobile team was thrilled with the outcome and excited to present their revitalised brand to clients.

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We could not be happier with the work that Ideaseed have done for our business! Really appreciated the responsive service and making the process of collaborating easy.

Medimobile

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