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Driving Engagement With Simple, Eye-Catching Social Media Tiles

Driving Engagement With Simple, Eye-Catching Social Media Tiles

Client

Southern Cross Dental

Industry

SERVICE

Graphic design

Driving Engagement With Simple, Eye-Catching Social Media Tiles

Background

SCD wanted to step up their presence on Instagram and Facebook by boosting engagement and growing their follower base. To achieve this, they planned a campaign featuring five bright, fun, and simple social media tiles to appeal to their audience and focusing on their key strengths: their service, speed, choice, education and experience. These visuals needed to work across various sizes and platforms, without overt branding, making them a natural fit for their online pages. The campaign’s goals extended beyond engagement metrics, aiming to generate website traffic and uncover valuable insights into their audience's preferences and behaviour.

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What we did

We got to work creating five animated social media tiles tailored to SCD’s requirements. The designs were bold and inviting, with clean layouts that captured attention at a glance. We experimented with vibrant colour palettes, playful imagery, and clear typography to craft visuals that felt approachable and fresh. We ensured the tiles were adaptable to various formats, whether viewed on a mobile feed or desktop browser. The final designs were versatile, striking, and cohesive, complementing SCD’s existing social media identity without overpowering it.

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The result

The campaign sparked a noticeable uptick in engagement on Instagram and Facebook. Followers increased steadily over the campaign period, and interactions—including likes, comments, and shares—saw a healthy boost. Website traffic also rose, with referral data showing social media as a key driver. Perhaps most significantly, the campaign provided SCD with actionable insights into what content resonated most with their audience, helping to shape future campaigns. The tiles proved to be a small but impactful step towards achieving their broader social media objectives.

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Southern Cross Dental

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