Background
Modern Dental Pacific (MDP) introduced TrioClear, a new clear aligner system, to the Australian market. Positioned as an affordable and innovative market alternative, the launch aimed to capture the attention of dentists, orthodontists, and cost-conscious patients seekingdentist-consulted aligners. The launch centred around the Australian Clear Aligner Symposium (ACAS) Conference, supported by a comprehensive marketing strategy.
What we did
Print Ads
We designed ads for dental industry publications, highlighting TrioClear’s affordability, speed, and advanced technology.
HTML Email Campaign
A professional email campaign was sent to dentists and orthodontists, spotlighting TrioClear’s unique benefits and inviting them to visit the ACAS booth.
PowerPoint Template
We created a branded presentation template, tailored for conference presentations and sales discussions.
Brochure Redesign
TrioClear’s brochures were updated with modern imagery, concise messaging, and a professional layout to communicate the system’s value effectively.
Pricelist & Workflow Chart
Clear, visually engaging materials outlined the TrioClear process and pricing for easy reference during consultations and sales pitches.
Word Document Templates
Branded templates for correspondence, including a letterhead and order form, were created for consistent professional communication.
Direct Mailout
A targeted mailout was sent to orthodontists and dentists ahead of the ACAS Conference, generating interest in TrioClear’s offerings and booth.
Social Media Campaigns
Engaging posts were created for patients, emphasising TrioClear’s affordability and efficiency, while B2B posts focused on its technical advantages.
The result
The TrioClear launch was a success, with strong engagement at the ACAS Conference and positive reception to the marketing collateral. The booth attracted significant traffic, generating leads and discussions with potential clients. The brochures, workflow charts, and digital campaigns clearly communicated TrioClear’s value to both B2B and B2C audiences. TrioClear established itself as a credible, affordable alternative to Invisalign, marking a strong entry into the Australian market.
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The ideaseed difference
We’re fast. Really fast
We know time is of the essence, so we pride ourselves on quick, efficient delivery without sacrificing quality. Whether you have a tight deadline or need a last-minute update, our team is committed to delivering polished results within even the tightest timeframe.
We’re reliable. Always
Our clients trust us because we consistently deliver beautiful, high-quality work. We understand the importance of dependable tools in your business, and we never compromise on quality or functionality.
We go the extra mile
We don’t just meet expectations; we exceed them. We take the time to understand your needs and find creative, tailored solutions that make your work easier and more effective. Our commitment to going above and beyond means you get more than just a template — you get a partner who genuinely cares about your success.