5 screen-free collateral ideas for your next marketing campaign

ScreenFree. Digital Detox. Tech ban. Call it what you want but there is definitely agrowing push for a more conscious approach to how we use technology in ourday-to-day lives.

Familiesare getting on board. Many restaurants are too.

Soin honour of Screen Free Week (which in 2019 runs fromApril 29 – May 5), we’re serving up some ideas for businesses that want adevice-free solution to their marketing.

A Banner

Accordingto the Outdoor Media Association, out-of-home advertising such as streetbanners are becoming more powerful thanks to urbanization. In fact, at 20.3%,audiences are growing faster than the population (13%).

Thisis a great way to get people to look up from their phones when they’re out andabout and generate buzz for a launch or rebrand.

Check out an outdoor banner we designed for NixAnderson.

A Book

Ifyou want an air of authority in your industry, there’s no better tool than abook. Not a novel or anything like that – we’re talking branded, beautifullydesigned, bound handbooks, guides and the like. Chances are, you and your teamare the experts in your field. Prove that to the world by putting yourknowledge down on paper.

Check out the handbook we created for Modern Dental Pacific.

A Brochure

Ina sea of social media posts, hard copy marketing products such as brochuresstand out. We’re being flooded with digital advertising to the point where weactually need a break – brochures give us this. They’re a novelty yet they’retrustworthy; a fantastic way to bring your brand to life, show the character ofyour staff and pique interest in your latest offering. They’re like a websiteyou can touch.

Check out the brochure we created for NixAnderson.

Packaging

Tailoringthe packaging your product comes in is the perfect way to express your brand creatively.Even if you deliver and your product doesn’t have to stand out in a crowdedshelf, there are still so many ways you can turn customers into fans throughyour packaging. It’s an ad in itself. It can offer ‘an experience’ and generateword of mouth, especially if it’s ‘Instagrammable’ or it can be kept.

TakeWho Gives A Crap toilet paper, for example.They don’t just brand their boxes, they brand their wrapping and eachindividual toilet roll. They also encourage buyers to post fun ways their familiesuse their empty boxes.

Tender documents

Submittinga tender document may seem like they’re all about the job you’re trying toland, but they’re actually the perfect opportunity to throw a little marketingin to the mix. After all, you’ve got a captive audience! From the colours youuse to the type of covers you choose, there are so many ways to give them thebest brand experience they could have. You should see a tender document as atouch point, and every touch point should express your brand.

Check out the hard copy tender response we created for Leighton’s Properties.